Why we make it
Every can on the shelf tasted like it had been designed by a committee, and most of them looked like it too. Same gradient, same shouting, same promise that you would be a different person by the third sip.
So we drew our own
We made the can we wanted instead. Drawn artwork, because a wrap is the only part of a brand most people ever hold. A flavour built to finish dry rather than coat your mouth.
That is the whole of it. We built around the two things a committee tends to sand off first: artwork somebody actually drew, and a finish clean enough to let you get to the bottom of the can rather than leaving it half full on a desk.
The bird on the front
A pewee is small, loud, and entirely uninterested in what the larger birds think. It sits on every can, in the same angular hand, at the same size, whatever is inside.
Scale is the point. Most cans in this aisle carry something large and angry. Ours carries something the size of your thumb that is not impressed by any of it, drawn in the same hand on every flavour so the shelf reads as one thing from across a room.
SmallLoudUninterested
Guilt Free Pleasures
We started without sugar, and that range is still here, sweetened by the fruit and nothing else. It is not a diet product. It is the same flavour, built the harder way.
- Zero sugar
- Sweetened by the fruit
Sweet Sins
Then enough people asked for the other thing, so we drew Sweet Sins, made with sugar and not apologising for it. Neither range is the better one. They answer a question that changes with the day.
- With sugar
- No apology
Herbal Delights
The third range is tea, brewed from real leaf rather than flavoured water. It is the quiet end of the shelf, and some afternoons that is exactly the can you want.
- Real leaf
- Brewed, not flavoured
Coffee Culture
The fourth range is coffee, cold brewed and canned the same way: two black coffees for the people who take it straight, eight iced lattes for the ones who do not, and no sugar in any of them. It is the range for the part of the day the energy drinks are too loud for.
- Real coffee
- Brewed cold, no sugar
What is actually in it
A 250 ml can and a flavour that finishes clean. That is the whole pitch. We publish no performance claims, because what it does to your afternoon is your business and not ours.
There is no proprietary blend, no six word promise about focus, and no clinical claim anywhere on the can. A 250 ml can, a flavour that finishes clean, and the caffeine strength you picked: none, eighty milligrams, or ninety six.
- 250 ml
- No performance claims
- Finishes clean
One document, every wrap
Every wrap is the same document underneath: one layout, one bird, one set of rules. What changes is a palette, a name, a line, and a piece of fruit drawn in the same hand.
A new flavour is therefore a palette, a subject and a pose rather than a new design project. That is how the range can grow to thirty eight cans without the shelf losing its shape, and why four ranges that disagree about sugar, leaf and bean still look related.
How we sell it
Direct. Single cans for people who want to find out, packs for people who already know, and a subscription for anyone tired of learning the fridge is empty at the wrong moment.
The price drops by the dozen rather than by the coupon: ten percent from four cans, seventeen from twelve, twenty five from twenty four, and another ten percent on top of that for a subscription you can stop whenever you like.
Bars, offices and shops buy at reseller prices, and a shop of your own can order through our API and have us ship straight to the customer under your name.
Your own way
No lock in, no tier you have to phone someone to leave. Change the cans, move the day, pause it, or stop it, all from your account. All you, all in.
Everything else worth saying is printed on the cans, which is where it belongs.